News and Press
How Helzberg Is Reimagining Its Stores
Helzberg’s Chief Retail Officer Mitch Maggart shared details about its tests of a new store concept rooted in an elevated luxury experience. Lenore Fedowlenore.fedow@nationaljeweler.com Pictured is a rendering of Helzberg’s new store design concept, which it...
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Taylor Swift’s Jewelry Tsunami
Taylor Swift’s Jewelry Tsunami: Life of a Showgirl from the Megawatt Influencer December 11, 2025 5 Major Trends Jewelers Can Leverage When Taylor Swift launched her newest album, Life of a Showgirl, on October 3, the jewelry world felt the tremor...
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Desert Diamonds: The Newest Trend in Natural Diamond Jewelry
December 1, 2025 by De Beers Group On Oct. 3, De Beers Group debuted a major natural diamond campaign meant to drive consumer awareness and desire and to promote retail engagement. The campaign, undersigned “A Diamond Is Forever,” highlights the color spectrum of...
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No Joke! Chloe Fineman Tells Holiday Shoppers to Gift Zales Jewelry and “Not Another Candle”
Saturday Night Live cast member Chloe Fineman is taking aim at the panic-inducing part of holiday gifting with a fresh, funny advertising campaign for a jewelry capsule collection she created in partnership with Zales. Fineman curated...
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At the 2025 World Series, the Los Angeles Dodgers’ Yoshinobu Yamamoto sported a custom necklace
Nov 7th 2025 Piece of the Week: An MVP’s Sapphire Tennis Necklace At the 2025 World Series, the Los Angeles Dodgers’ Yoshinobu Yamamoto sported a custom necklace made by California retailer Happy Jewelers. Lauren McLemore Having grown up with a grandfather who logged...
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MJSA Magazine Nov. 2025 Publishes Zale Mozambique Pendant
Another amazing design by world renown jewelry designer, Steven Zale Featuring a 52.76 carat natural ruby, GIA Certified precision oval cut set in 18K Gold with 2.21 carats of g/ Color and VS Clarity natural diamonds. This pendant has been published in the MJSA...
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The Mellon Blue, a 9.51-carat pear-shaped diamond with internally flawless clarity
‘The Mellon Blue’ to Return to Auction, This Time at Christie’s The 9.51-carat fancy vivid blue diamond, which set two world auction records at Sotheby’s in 2014, is estimated to fetch up to $30 million. Lauren McLemorelauren.mclemore@nationaljeweler.com A blue...
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Taylor Swift’s Engagement Ring
Taylor Swift’s Engagement Ring Is a Fairy Tale for Vintage Diamond Cuts The singer’s new bling, reportedly a natural old mine-cut diamond, is no paper ring. Lauren McLemorelauren.mclemore@nationaljeweler.com After two years of dating, Taylor Swift and Travis Kelce are...
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The historic fancy vivid blue diamond set to headline Christie’s Geneva sale next month could sell for up to $50 million.
23-Carat ‘Golconda Blue’ Heads to Auction Lauren McLemorelauren.mclemore@nationaljeweler.com At its upcoming Geneva jewelry auction, Christie’s will offer the 23.24-carat “Golconda Blue,” a rare blue diamond with more than 250 years of history and ties to...
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Opaque Jewelry Is So Of-the-Moment and Rubies Even Better!
Opaque Jewelry Is So Of-the-Moment If you haven’t noticed, opaque gems are having quite the renaissance. They may have last rode a popularity wave in 2018 (not so long ago, yet ages ago), when our Amy Elliott named malachite and pink...
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