The pilot program lets shoppers rent fine jewelry pieces with the option to buy.
The company partnered with fellow Signet Jewelers-owned banner Rocksbox, a mainly subscription-based jewelry rental program that offers fashion and demi-fine jewelry.
Currently in its pilot program stage, the Zales rental service has rolled out to 28 locations for the initial launch with plans to expand to more stores through the summer and fall.
The Zales x Rocksbox Fine Jewelry Rental service features 36 jewels, including necklaces, earrings, bracelets, rings, and jewelry sets.
The selection features tennis bracelets, hoops, studs, drop earrings, and pendants. Styles are rendered in 10-karat white gold and set with lab-grown diamonds.
Customers can rent the jewelry for 14 days for 10 percent of the retail price.
Items range in price from $1,000 to $9,000.
Like Rocksbox, if a customer chooses to buy a piece, the rental fee goes toward the total item cost.
Unlike Rocksbox, which lets customers browse, rent, and buy online, the Zales rental program requires an in-store appointment, which can be made online.