New York—Zales is pairing up with wedding dress retailer Kleinfeld of TLC’s “Say Yes to The Dress” fame on a new collection of lab-grown diamond engagement rings and wedding bands.

The 23-piece collection uses lab-grown diamonds to go bigger on carat weight while tamping down costs.

The designs have a romantic feel to them, inspired by wedding dress details like lace accents, floral appliques, and flowy movements.

“This is a fantastic partnership that allows us to marry the elevated style and white glove service of Kleinfeld with our own in-depth fine jewelry expertise,” said Jamie Singleton, president of Zales, Kay, and Peoples.

“Zales’ exclusive collection gives our customers an additional, beautiful choice to celebrate their love. It offers our customers who prefer lab-created diamonds a stunning engagement ring and wedding band option with a big, bold look.”

Signet Jewelers-owned banners, like Zales and Jared, have embraced lab-grown diamonds in recent bridal collections, including Jared’s collaboration with wedding dress designer Pnina Tornai.

SEE: The New Kleinfeld x Zales Collection

 The new collection with Kleinfeld includes 15 engagement rings and eight women’s’ wedding bands, available in 18-karat yellow and rose gold, as well as platinum.
 
The rings showcase a variety of diamond shapes, including round, oval, marquise, pear, princess, and emerald shapes. The center stones range in size from 1 to 3 carats and are graded colorless with VS clarity.

The engagement rings start at $6,669 and go up to $28,999 while the wedding bands range in price from $1,119 to $3,669.